Schools on Facebook Case

[ 1 ] February 6, 2010 | The Startl Team

Schools on Facebook, developed by the start-up company Inigral, is an example of building an app on an existing social networking platform that allows institutions and students to centralize and integrate a variety of activities.

Inigral developed an early Facebook app, Courses, that lets postsecondary students do things like see who else is in their classes and share information. More recently, it launched Schools on Facebook, a private, secure app that can be skinned with a school’s branding and aims to help colleges and universities meet the needs of potential and current students as well as alumni, cultivating a connection across a student’s lifecycle and providing a central online hub for social and intellectual interactions.

Rather than course management, Schools on Facebook creates an online community where prospective and current students, faculty and alumni share information and have discussions between people in the same courses, dorms and organizations; receive notifications; share class schedules; interact with professors without showing their profiles; find other students near their location; see upcoming events on campus; and get in touch with alumni. Users can also become fans of dorms, majors, departments, each of which has a unique fan page within the app with accompanying photos.

Universities around the country suffer roughly a 20 percent attrition rate between freshmen and sophomore year, according to Inigral. Schools on Facebook is meant to help keep students enrolled by creating “student interconnectedness” from the very beginning of the higher ed experience.

All told, Inigral now has 11 signed customers for Schools with a total of three that are currently active — Abilene Christian University, Arizona State University and Columbia College Chicago. Abilene went live in 2008, and ASU and Columbia started in 2009

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Category: Higher Education, Social Networking

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