Harvard Innovation Lab’s youngest team launches recommendation engine Side

[ 0 ] August 11, 2013 |

Many spend their freshman year of college sleeping through Psych 101 and drinking cheap beer at parties. Nithin Tumma, James Ruben, and Neel Patel, however, dedicated their first year to building a startup.

This trio of Harvard freshmen launched Side on the Apple store today. Side is mobile application that prompts you with simple, two-choice questions, then recommends products and services based on your responses. You answer a series of two-choice questions about yourself, such as “where would you rather raise your kids” — city or country.

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