IDEO

IDEO: Product design and refinement

IDEO helps organizations innovate through design. Independently ranked by global business leaders as one of the world’s 20 most innovative companies, we use our design-based approach to help clients navigate the speed, complexity, and opportunity areas of today’s world. With a commitment to education – alongside our work in business, government and social sectors – IDEO will assist Startl with the Young Innovators Boot Camp programs. IDEO will also provide design audits and human-centered workshops for select entrepreneurs who are ready for deeper engagement/product evolution.

Duane Bray

Duane is a Partner and Head of global digital business at IDEO, Inc. Duane joined IDEO in 1995 to lead and develop the discipline of interaction design, now one of the it’s most sought-after capabilities. He has a background in communication design and interaction design. Duane led or contributed to scores of projects at IDEO, from product interaction to interactive exhibits, to software for the desktop, the Web, and mobile platforms. His experience includes the development of major software and hardware programs and the integration of emerging technologies into human-centered products and services. In response to the increasing crossover between technology and lifestyle companies, he continues to explore in his work at the intersection of technology and people, revealing and elevating the emotional connections that people forge with digital media. Prior to IDEO, Duane worked at Pentagram Design, where he established an interaction design practice in their San Francisco studio. He was awarded an Outstanding Achievement Award as an alumnus at University of Florida. Duane holds an MF from the University of Florida.